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<channel>
	<title>WAYWRDesign by Jo</title>
	<link>http://waywrdesign.com</link>
	<description>WAYWRDesign by Jo</description>
	<pubDate>Sun, 20 May 2012 09:35:14 +0000</pubDate>
	<generator>http://waywrdesign.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Invitation Design</title>
				
		<link>http://www.waywrdesign.com/Invitation-Design</link>

		<comments>http://www.waywrdesign.com/following/waywrdesign.com/Invitation-Design</comments>

		<pubDate>Sun, 20 May 2012 09:35:14 +0000</pubDate>

		<dc:creator>WAYWRDesign by Jo</dc:creator>
		
		<category><![CDATA[design, graphic, invitation]]></category>

		<guid isPermaLink="false">3438286</guid>

		<description>&#60;img src="http://payload56.cargocollective.com/1/7/235164/3438286/Jess- 21st 3_905.jpg" width="905" height="754" width_o="2048" height_o="1706" src_o="http://payload56.cargocollective.com/1/7/235164/3438286/Jess- 21st 3_o.jpg" data-mid="19356350"  border="0" align="left"/&#62;

A simple A6 invitation for a twenty first birthday, working with the theme “Dark As Night”.

The result was a simple, striking invite, printed double sided onto 310 gsm card, and tucked into hand made, black envelopes.</description>
		
		<excerpt>  A simple A6 invitation for a twenty first birthday, working with the theme “Dark As Night”.  The result was a simple, striking invite, printed double sided...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	<item>
		<title>2013 Calendar</title>
				
		<link>http://www.waywrdesign.com/2013-Calendar</link>

		<comments>http://www.waywrdesign.com/following/waywrdesign.com/2013-Calendar</comments>

		<pubDate>Mon, 14 May 2012 00:51:46 +0000</pubDate>

		<dc:creator>WAYWRDesign by Jo</dc:creator>
		
		<category><![CDATA[Graphic, design, illustration, ]]></category>

		<guid isPermaLink="false">3398591</guid>

		<description>2013 mini calendar featuring illustrations of vintage objects from my childhood. Printed on 400 gsm matte card. Available for purchase via Etsy here. 

&#60;img src="http://payload54.cargocollective.com/1/7/235164/3398591/IMG_6978_905.JPG" width="905" height="603" width_o="2048" height_o="1365" src_o="http://payload54.cargocollective.com/1/7/235164/3398591/IMG_6978_o.JPG" data-mid="30454467"  border="0" align="left"/&#62;

&#60;img src="http://payload54.cargocollective.com/1/7/235164/3398591/IMG_6989_905.JPG" width="905" height="603" width_o="2048" height_o="1365" src_o="http://payload54.cargocollective.com/1/7/235164/3398591/IMG_6989_o.JPG" data-mid="30454426"  border="0" align="left"/&#62;

&#60;img src="http://payload54.cargocollective.com/1/7/235164/3398591/IMG_6991_905.JPG" width="905" height="603" width_o="2048" height_o="1365" src_o="http://payload54.cargocollective.com/1/7/235164/3398591/IMG_6991_o.JPG" data-mid="30454430"  border="0" align="left"/&#62;</description>
		
		<excerpt>2013 mini calendar featuring illustrations of vintage objects from my childhood. Printed on 400 gsm matte card. Available for purchase via Etsy here.       </excerpt>

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	</item>
		
		
	<item>
		<title>Location Photography</title>
				
		<link>http://www.waywrdesign.com/Location-Photography</link>

		<comments>http://www.waywrdesign.com/following/waywrdesign.com/Location-Photography</comments>

		<pubDate>Sun, 06 May 2012 03:26:52 +0000</pubDate>

		<dc:creator>WAYWRDesign by Jo</dc:creator>
		
		<category><![CDATA[Gallery, Design, Photography]]></category>

		<guid isPermaLink="false">3347191</guid>

		<description>Location photography using natural lighting with the help of models Rebecca Wright and Jenni Little. Light colour correction and editing with Photoshop. If you are a model or actor, I can help you expand your portfolio in a shoot style of your choice, as well as take professional head shots for you. 

&#60;img src="http://payload52.cargocollective.com/1/7/235164/3347191/SET - Bec_905.jpg" width="905" height="675" width_o="905" height_o="675" src_o="http://payload52.cargocollective.com/1/7/235164/3347191/SET - Bec_o.jpg" data-mid="17497295"  border="0" align="left"/&#62;&#60;img src="http://payload52.cargocollective.com/1/7/235164/3347191/SET - Jen_905.jpg" width="905" height="675" width_o="905" height_o="675" src_o="http://payload52.cargocollective.com/1/7/235164/3347191/SET - Jen_o.jpg" data-mid="17497439"  border="0" align="left"/&#62;
You can find out more about the models here: Rebecca Wright (photos 1 &#38; 2), Jenni Little (photos 3 &#38; 4).</description>
		
		<excerpt>Location photography using natural lighting with the help of models Rebecca Wright and Jenni Little. Light colour correction and editing with Photoshop. If you are...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	<item>
		<title>WAYWRD Leather</title>
				
		<link>http://www.waywrdesign.com/WAYWRD-Leather</link>

		<comments>http://www.waywrdesign.com/following/waywrdesign.com/WAYWRD-Leather</comments>

		<pubDate>Sat, 05 May 2012 11:25:03 +0000</pubDate>

		<dc:creator>WAYWRDesign by Jo</dc:creator>
		
		<category><![CDATA[Gallery, Design, Industrial, Leather]]></category>

		<guid isPermaLink="false">3344008</guid>

		<description>I have always loved leather for its beautiful weight and texture. Here are a few projects that I have completed for myself. I can create custom designed bags, key rings and clothing for the cost of the leather plus working hours. A great personalised gift, or if you have an idea that you want to bring to life, send me a quick email. 

&#60;img src="http://payload52.cargocollective.com/1/7/235164/3344008/IMG_0425_905.JPG" width="905" height="905" width_o="1217" height_o="1217" src_o="http://payload52.cargocollective.com/1/7/235164/3344008/IMG_0425_o.JPG" data-mid="17486958"  border="0" align="left"/&#62;A grey leather clutch with tie off closure. Perfect for a Moleskin, phone, keys and sunnies. 

&#60;img src="http://payload52.cargocollective.com/1/7/235164/3344008/IMG_0351_905.JPG" width="905" height="905" width_o="1216" height_o="1216" src_o="http://payload52.cargocollective.com/1/7/235164/3344008/IMG_0351_o.JPG" data-mid="17486943"  border="0" align="left"/&#62;Tan leather key rings with eyelet closure. 

&#60;img src="http://payload52.cargocollective.com/1/7/235164/3344008/484119_10151096183895011_681698069_n_905.jpeg" width="905" height="905" width_o="960" height_o="960" src_o="http://payload52.cargocollective.com/1/7/235164/3344008/484119_10151096183895011_681698069_n_o.jpeg" data-mid="19300934"  border="0" align="left"/&#62; Black and metallic leather clutches. For sale soon!</description>
		
		<excerpt>I have always loved leather for its beautiful weight and texture. Here are a few projects that I have completed for myself. I can create custom designed bags, key...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>WAYWRD Jewellery</title>
				
		<link>http://www.waywrdesign.com/WAYWRD-Jewellery</link>

		<comments>http://www.waywrdesign.com/following/waywrdesign.com/WAYWRD-Jewellery</comments>

		<pubDate>Sat, 05 May 2012 11:25:01 +0000</pubDate>

		<dc:creator>WAYWRDesign by Jo</dc:creator>
		
		<category><![CDATA[Gallery, Design, Industrial, Silver]]></category>

		<guid isPermaLink="false">3344001</guid>

		<description>&#60;img src="http://payload52.cargocollective.com/1/7/235164/3344001/Rings_905.jpg" width="905" height="905" width_o="2048" height_o="2048" src_o="http://payload52.cargocollective.com/1/7/235164/3344001/Rings_o.jpg" data-mid="18873582"  border="0" align="left"/&#62;&#60;img src="http://payload52.cargocollective.com/1/7/235164/3344001/Rings2_905.jpg" width="905" height="905" width_o="2048" height_o="2048" src_o="http://payload52.cargocollective.com/1/7/235164/3344001/Rings2_o.jpg" data-mid="18873583"  border="0" align="left"/&#62;&#60;img src="http://payload52.cargocollective.com/1/7/235164/3344001/Rings3_905.jpg" width="905" height="905" width_o="2048" height_o="2048" src_o="http://payload52.cargocollective.com/1/7/235164/3344001/Rings3_o.jpg" data-mid="18873585"  border="0" align="left"/&#62;
A series of silver rings created through lost wax casting and bending silver sheet. All rings were then hand filed, sanded, polished and buffed to a high shine. </description>
		
		<excerpt> A series of silver rings created through lost wax casting and bending silver sheet. All rings were then hand filed, sanded, polished and buffed to a high shine. </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload52.cargocollective.com/1/7/235164/3344001/prt_1341880178.jpg" />

	</item>
		
		
	<item>
		<title>Monday Barhop</title>
				
		<link>http://www.waywrdesign.com/Monday-Barhop</link>

		<comments>http://www.waywrdesign.com/following/waywrdesign.com/Monday-Barhop</comments>

		<pubDate>Thu, 03 May 2012 08:31:12 +0000</pubDate>

		<dc:creator>WAYWRDesign by Jo</dc:creator>
		
		<category><![CDATA[Gallery, Design, Identity, Graphic]]></category>

		<guid isPermaLink="false">3330563</guid>

		<description>A blog start up run by myself and a few friends, the Monday Barhop aims to scout Sydney’s best small bars every week and post reviews for your browsing pleasure. I designed an identity that would fit with Monday Barhop’s fun and quirky vibe.

&#60;img src="http://payload51.cargocollective.com/1/7/235164/3330563/Monday Barhop 1_905.jpg" width="905" height="603" width_o="1800" height_o="1200" src_o="http://payload51.cargocollective.com/1/7/235164/3330563/Monday Barhop 1_o.jpg" data-mid="26509132"  border="0" align="left"/&#62;

&#60;img src="http://payload51.cargocollective.com/1/7/235164/3330563/Monday Barhop 2_905.jpg" width="905" height="603" width_o="1800" height_o="1200" src_o="http://payload51.cargocollective.com/1/7/235164/3330563/Monday Barhop 2_o.jpg" data-mid="26509133"  border="0" align="left"/&#62;

&#60;img src="http://payload51.cargocollective.com/1/7/235164/3330563/Monday Barhop 3_905.jpg" width="905" height="603" width_o="1800" height_o="1200" src_o="http://payload51.cargocollective.com/1/7/235164/3330563/Monday Barhop 3_o.jpg" data-mid="26509134"  border="0" align="left"/&#62;

We are a merry band of barhoppers braving Sydney’s small bar scene every Monday, weeding out the overrated and overpriced, separating the cardigan-friendly from the heels-above-this-height only.

Visit Monday Barhop or follow us on Twitter. </description>
		
		<excerpt>A blog start up run by myself and a few friends, the Monday Barhop aims to scout Sydney’s best small bars every week and post reviews for your browsing pleasure....</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Zoemou &#38; ZM925</title>
				
		<link>http://www.waywrdesign.com/Zoemou-ZM925</link>

		<comments>http://www.waywrdesign.com/following/waywrdesign.com/Zoemou-ZM925</comments>

		<pubDate>Thu, 03 May 2012 07:35:20 +0000</pubDate>

		<dc:creator>WAYWRDesign by Jo</dc:creator>
		
		<category><![CDATA[Gallery, Graphic, Identity]]></category>

		<guid isPermaLink="false">3330295</guid>

		<description>Zoemou &#38; ZM925 are Australian jewellery labels owned by designer and artist Zoe Sernack, specialising in high quality, well designed pieces. ZM925's aesthetic is sub-culture influenced, unisex and always highly detailed, whilst Zoemou's aesthetic is feminine but fierce, featuring many leather, metal and resin designs. 

I created marking collateral for both labels, in the form of lookbooks, flyers and banners for websites, web stores and newsletters. If you are a small business owner, or online retailer, I can help you design a logo, business cards, email newsletters, flyers and lookbooks, as well as banners for web stores and launch invitations. 

&#60;img src="http://payload51.cargocollective.com/1/7/235164/3330295/Zoemou X Nookie Flyer_905.jpg" width="842" height="1176" width_o="842" height_o="1176" src_o="http://payload51.cargocollective.com/1/7/235164/3330295/Zoemou X Nookie Flyer_o.jpg" data-mid="17493431"  border="0" align="left"/&#62;An email flyer designed to be sent to retailers, the design allows the entire new range of jewellery and their prices to be seen at a glance, whilst keeping the poster fashion oriented and appealing to the right consumers. 

&#60;img src="http://payload51.cargocollective.com/1/7/235164/3330295/ZM925 Classic Charms_905.jpg" width="890" height="366" width_o="890" height_o="366" src_o="http://payload51.cargocollective.com/1/7/235164/3330295/ZM925 Classic Charms_o.jpg" data-mid="17493618"  border="0" align="left"/&#62;A web store banner for ZM925 charms shows off the high quality and detail of the jewellery, whilst enticing the consumer to click to enter the range. 

You can find out more about these labels here: Zoemou, ZM925.</description>
		
		<excerpt>Zoemou &#38; ZM925 are Australian jewellery labels owned by designer and artist Zoe Sernack, specialising in high quality, well designed pieces. ZM925's aesthetic is...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload51.cargocollective.com/1/7/235164/3330295/prt_1341906122.jpg" />

	</item>
		
		
	<item>
		<title>Typography Posters</title>
				
		<link>http://www.waywrdesign.com/Typography-Posters</link>

		<comments>http://www.waywrdesign.com/following/waywrdesign.com/Typography-Posters</comments>

		<pubDate>Mon, 30 Apr 2012 10:03:09 +0000</pubDate>

		<dc:creator>WAYWRDesign by Jo</dc:creator>
		
		<category><![CDATA[design, graphic, poster, type, typography]]></category>

		<guid isPermaLink="false">3307932</guid>

		<description>An ongoing series of typography posters created with Illustrator and Photoshop. 

&#60;img src="http://payload50.cargocollective.com/1/7/235164/3307932/Poster 1_1_905.jpg" width="905" height="905" width_o="2048" height_o="2048" src_o="http://payload50.cargocollective.com/1/7/235164/3307932/Poster 1_1_o.jpg" data-mid="30453514"  border="0" align="left"/&#62;
Don't Wait 
Quote inspired by Chuck Close -
"The advice I like to give young artists, or really anybody who’ll listen to me, is not to wait around for inspiration. Inspiration is for amateurs; the rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an awful lot of work. All the best ideas come out of the process; they come out of the work itself. Things occur to you. If you’re sitting around trying to dream up a great art idea, you can sit there a long time before anything happens. But if you just get to work, something will occur to you and something else will occur to you and something else that you reject will push you in another direction. Inspiration is absolutely unnecessary and somehow deceptive. You feel like you need this great idea before you can get down to work, and I find that’s almost never the case."
Kabel typeface by Mathias Nösel, available here. 
Download free wallpaper here. 



&#60;img src="http://payload50.cargocollective.com/1/7/235164/3307932/Poster 2_905.jpg" width="905" height="905" width_o="2048" height_o="2048" src_o="http://payload50.cargocollective.com/1/7/235164/3307932/Poster 2_o.jpg" data-mid="30453548"  border="0" align="left"/&#62;
Everything happens for a reason
Photography, typography and quote by myself. 

Mission Script by James T. Edmondson, available here. 
Miso typeface by Mårten Nettelbladt, available here.



&#60;img src="http://payload50.cargocollective.com/1/7/235164/3307932/Poster 3_905.jpg" width="905" height="905" width_o="2048" height_o="2048" src_o="http://payload50.cargocollective.com/1/7/235164/3307932/Poster 3_o.jpg" data-mid="30453919"  border="0" align="left"/&#62;
Work More
Photograph of the Museum of Contemporary Art interior. 

Intro typface by FONTfabric available here. </description>
		
		<excerpt>An ongoing series of typography posters created with Illustrator and Photoshop.    Don't Wait  Quote inspired by Chuck Close - "The advice I like to give young...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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